PRIVACY Policy

Effective Date: October 5, 2026

1. Introduction

Welcome to ALIVE Movement Studio Inc. At ALIVE Movement Studio Inc., we value and respect your privacy. This Privacy Policy outlines how we collect, use, disclose, retain, and safeguard your personal information when you visit our website, use our mobile application, book or attend our classes, purchase our services, or otherwise interact with us.

By using our website, mobile application, and services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect various types of personal information, including but not limited to:

Contact Information (e.g., name, email address, phone number).
Demographic Information (e.g., age, gender, location).
Payment Information (e.g., information required to process purchases and memberships).
Health Information (e.g., medical conditions or other information you voluntarily provide that may be relevant to your participation in classes).
Account and Booking Information (e.g., membership information, class bookings, attendance, and purchase history).
Usage Information (e.g., website usage, device information, IP address, and information about how you interact with our website or mobile application).

We may collect information directly from you when you create an account, make a booking or purchase, attend a class, contact us, participate in an event or promotion, or otherwise provide information to us.

3. How We Use Your Information

We use the collected information for the following purposes:

To provide you with our services, including classes, events, memberships, and promotions.
To create and manage your account.
To process bookings, memberships, payments, and purchases.
To communicate with you about your bookings, account, services, and updates.
To send marketing communications, promotions, and information about ALIVE where permitted by law and in accordance with your communication preferences.
To improve our website, mobile application, and services.
To customize and enhance your user experience.
To maintain business, transaction, and account records.
To protect the security and integrity of our services and prevent fraud or unauthorized activity.
To comply with legal and regulatory requirements.

4. Information Sharing

We may share your information with third parties under the following circumstances:

With your consent.
With service providers who assist us in delivering our services, including providers that support client management, class scheduling, bookings, payments, communications, website hosting, and other business operations.
When required or permitted by law or when necessary to protect our rights, safety, or the safety of others.
In connection with a merger, acquisition, restructuring, or sale of all or part of our business or assets.

We do not sell or rent your personal information.

Third-party service providers may process your personal information on our behalf in accordance with their own privacy policies and applicable privacy requirements.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your usage of our website and digital services. These technologies may be used to help our website function properly, remember preferences, understand website usage, and improve your experience.

You can control and manage cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

6. Security

We employ reasonable administrative, technical, and organizational security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction.

However, please note that no data transmission over the internet or electronic storage system is completely secure, and we cannot guarantee the absolute security of information transmitted to or stored by us.

7. Your Choices

You have the right to request access to, update, correct, or delete your personal information, subject to applicable legal and business requirements.

You may also opt out of receiving marketing communications from us at any time by using the unsubscribe option provided in our marketing communications or by contacting us at info@alivemovement.ca.

Data Retention and Deletion

We retain personal information for as long as reasonably necessary to provide our services, manage your account, process transactions, communicate with you, comply with legal and regulatory requirements, resolve disputes, and fulfill other legitimate business purposes.

You may request deletion of your ALIVE client account or personal information by contacting us at info@alivemovement.ca. Please include your name and the email address associated with your ALIVE account so that we can identify your record and process your request.

When ALIVE deletes a client record, that record is no longer recoverable by ALIVE for marketing or other client-management purposes.

We do not maintain a separate external copy of our client database outside of the systems we use to operate our business, except where information is required to be retained for legal, financial, accounting, security, or other legitimate business purposes.

Our client management platform retains records for up to 90 days after ALIVE leaves the platform, after which those records are deleted in accordance with the platform's deletion policy. Once a client account or record has been deleted, it cannot be reinstated.

Certain information may be retained for a longer period where required by law or where reasonably necessary to complete a transaction, maintain financial or accounting records, resolve a dispute, prevent fraud or abuse, protect our legal rights, or fulfill another legitimate legal or business obligation.

Deletion requests will be reviewed and processed in accordance with applicable privacy laws and our legal and contractual obligations.

To exercise your privacy rights or request deletion of your information, please contact us at info@alivemovement.ca.

8. Changes to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Any updates will be posted on our website, and the effective date of the Privacy Policy will be updated accordingly.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, including requests to access, update, correct, or delete your personal information, please contact us at:

ALIVE Movement Studio Inc.
2240 Lake Shore Blvd W, 2nd Floor
Etobicoke, Ontario, Canada

Email: info@alivemovement.ca